#ACESbootk17

#ACESbootk17 is trending on Twitter. View popular tweets on #ACESbootk17.
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Gerri Berendzen
@gerrrib
I tweet this for the copy editor I once worked with who wrote a headline with 5 exclamation points. #ACESbootk17
21 Apr, 02:47 PM UTC
Bremner Editing Ctr.
@KUBremner
Digital trust-killers: Clickbait, aggressive verbs, ALL CAPS, too many exclamation points!!!, sloppy design. #ACESbootk17
21 Apr, 02:44 PM UTC
ACES
@copyeditors
Digital headlines need to be clear and compelling. Nice job @Rotary #ACESbootk17
21 Apr, 03:43 PM UTC
Sarah Nessel
@CopyEditGirl
Passive-voice headlines aren't always bad -- readers may trust them more than "power verb" headlines. #ACESBootK17
21 Apr, 02:46 PM UTC
ACES
@copyeditors
Use https://t.co/EMMA4f7bds to identify what people are searching for #ACESbootk17
21 Apr, 03:33 PM UTC
Gerri Berendzen
@gerrrib
Digital editing headline tip: Write a headline that “intriguingly vague,” says @nickjungman. #ACESbootk17
21 Apr, 03:22 PM UTC
Bremner Editing Ctr.
@KUBremner
Clickable: Go ahead and speak directly to the reader, using "you" and "your." #ACESbootk17
21 Apr, 03:22 PM UTC
ACES
@copyeditors
People scan left to right so put most imp words left #ACESbootk17 @nickjungman
21 Apr, 03:19 PM UTC
ACES
@copyeditors
Don't try to appeal to search by cramming too many words in a headline @nickjungman #ACESbootk17
21 Apr, 03:17 PM UTC
Bremner Editing Ctr.
@KUBremner
Even though you have lots of space for an online headline, a 6-9 word block is the most people can digest at a glance. #ACESbootk17
21 Apr, 03:16 PM UTC
Gerri Berendzen
@gerrrib
This is a social media best practice that many people miss: Connect people through your posts. #ACESbootk17
21 Apr, 04:48 PM UTC
Bremner Editing Ctr.
@KUBremner
What people are looking for on FB, Twitter, LinkedIn, Instagram, etc., is not the same -- so tailor content for the platform. #ACESbootk17
21 Apr, 04:38 PM UTC
Bremner Editing Ctr.
@KUBremner
It's OK to share good content from competitors; it adds credibility. #ACESbootk17
21 Apr, 04:31 PM UTC
Bremner Editing Ctr.
@KUBremner
Follow the "rule of thirds": 1/3 of content should be yours, 1/3 others', 1/3 personal or non-value-added (just to be human). #ACESbootk17
21 Apr, 04:28 PM UTC
Gerri Berendzen
@gerrrib
When doing social media, you need to know your org’s mission before posting, says @tschmedding. What are you valued for? #ACESbootk17
21 Apr, 04:20 PM UTC
Sarah Nessel
@CopyEditGirl
Mulling whether to eye, tap, laud, ax or fete someone? Don't. #ACESBootK17 #headlinese
21 Apr, 03:39 PM UTC
Jordan Kimbrell
@IsabeauSaraid
"The exclamation mark is the selfie of grammar" @tschmedding #ACESBootK17
21 Apr, 02:44 PM UTC
Julie Tollefson
@jtollefson
“Evoke emotion - social media IS emotion” - @tschmedding #ACESbootk17
21 Apr, 05:02 PM UTC
Jordan Kimbrell
@IsabeauSaraid
"Social media is emotion" @tschmedding #acesbootk17
21 Apr, 05:00 PM UTC
Jordan Kimbrell
@IsabeauSaraid
"What is bumfuzzle? Keep them wanting more" @tschmedding #acesbootk17
21 Apr, 04:56 PM UTC
Jordan Kimbrell
@IsabeauSaraid
Behind-the-scenes and personal reflections are great for Facebook best practices. #acesbootk17
21 Apr, 04:54 PM UTC
Nick Jungman
@nickjungman
Note to @suebb: Typo in this @copyeditors slide, says @tschmedding. 😳 #ACESbootk17
21 Apr, 04:51 PM UTC
Nick Jungman
@nickjungman
Here @tschmedding explains how Twitter and Facebook audiences differ. Idea courtesy of @bydanielvictor. #acesbootk17
21 Apr, 04:42 PM UTC
Sarah Nessel
@CopyEditGirl
Make your content easily shareable. And don't be afraid to share content from your competitors. #ACESBootK17
21 Apr, 04:36 PM UTC
Amanda Bertholf
@awbertholf
Whatever you do on social media, do it with intention #acesbootk17
21 Apr, 04:17 PM UTC
Sarah Nessel
@CopyEditGirl
Avoid in headlines: Generic words, puns, cliches, headline-ese. These don't translate to traffic. #ACESBootK17
21 Apr, 03:36 PM UTC
Sarah Nessel
@CopyEditGirl
Front-load headlines with important words. People scan, and you need to get their attention immediately. #ACESBootK17
21 Apr, 03:30 PM UTC
Gerri Berendzen
@gerrrib
Digital headlines have to work by themselves. Photos, subheads that put heads into context on the page won’t show up in search. #ACESbootk17
21 Apr, 03:28 PM UTC
Gerri Berendzen
@gerrrib
Writing clickable headlines: Tell people exactly what they’re going to get. Tell them how fast they’ll learn. #ACESbootk17
21 Apr, 03:25 PM UTC
Julie Tollefson
@jtollefson
“Intriguingly vague” is a pretty good standard for digital headlines” — @nickjungman #ACESbootk17
21 Apr, 03:22 PM UTC
Candice Tarver
@candicet37
"A lot of the time we think we're writing for a local audience ... but on digital, our audience is the world." @nickjungman #ACESBootK17
21 Apr, 03:11 PM UTC
Sarah Nessel
@CopyEditGirl
Write and edit with only mobile devices in mind. If you're still talking about a "mobile strategy," you're way behind. #ACESBootK17
21 Apr, 03:09 PM UTC
Amanda Bertholf
@awbertholf
Exclamation mark is the selfie of grammar!! !!!!! #acesbootk17
21 Apr, 02:45 PM UTC
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