#ContentChat

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Erika Heald
@SFerika
Q6: What tools and resources do you recommend for building a global content marketing team? #ContentChat
20 Mar, 07:53 PM UTC
C. Louis Snell
@CLouisSnell
A6: Have to have a good way to communicate at a moment's notice - even across time zones. #ContentChat
20 Mar, 07:57 PM UTC
Erika Heald
@SFerika
BTW @pamdidner's new #ebook is out. Today is the last day to get it for free. More info here:… https://t.co/oovUZsAoOc
20 Mar, 07:55 PM UTC
Pam Didner
@PamDidner
A6b: To scale = enterprise versions tool can be $$$$. U need to think abt what tools needs to be centralized vs. decentralized. #ContentChat
20 Mar, 07:56 PM UTC
Pam Didner
@PamDidner
A6a: No matter what tools you select, you need to make sure that the tool is scalable for other regions and diff. languages #ContentChat
20 Mar, 07:55 PM UTC
Pam Didner
@PamDidner
That's the balance of global vs local content. Understand what content will be done at local level.#ContentChat https://t.co/9wbEL07MZX
20 Mar, 07:53 PM UTC
Pam Didner
@PamDidner
Be open-minded will go a long way. #ContentChat https://t.co/yMj6EoIFfz
20 Mar, 07:48 PM UTC
Erika Heald
@SFerika
Join us next week as @sprout_sarah shares how to build an engaged brand community. #ContentChat
20 Mar, 08:00 PM UTC
Pam Didner
@PamDidner
Agree. If you do use it, please have someone review them afterward. #ContentChat https://t.co/rA9EdsXxxj
20 Mar, 07:58 PM UTC
Gabriela Cardoza
@CardozaGab
.@PamDidner Yes. If you can manage to communicate your product USP to audience in a way that inspires them to take action- YAY! #ContentChat
20 Mar, 07:58 PM UTC
Zach McArthur
@ZMcArthur12
A6a. Utilize tools that allow you to do your job from anywhere🛫 One of my favorites is @canva it's a super user fr… https://t.co/xrHMutHEI2
20 Mar, 07:57 PM UTC
Martin Lieberman
@martinlieberman
@SFerika @quickmuse Yes! Great answer! Woo hoo!! (See? I'm paying attention ...) #contentchat
20 Mar, 07:55 PM UTC
Maureen Jann
@MaureenOnPoint
A6: Native speakers, mktg managers with experience in global, an executive sponsor who understands what the org is trying to do #contentchat
20 Mar, 07:55 PM UTC
Gabriela Cardoza
@CardozaGab
A5. Is the content of relevance still? Is it of value to this audience? #ContentChat
20 Mar, 07:53 PM UTC
Pam Didner
@PamDidner
Very important! Allow enough space during the initial design stage is critical! #ContentChat https://t.co/1bKpDeZ5n6
20 Mar, 07:50 PM UTC
Gabriela Cardoza
@CardozaGab
A5. RESEARCH EACH target audience/market!!! Understand cultural diff. in: tone humor interests practices consumption #ContentChat
20 Mar, 07:49 PM UTC
Altos
@altos
A6: A reliable translator - whether it's a multi-lingual team member or a program you can trust (read: not Google Translate) #ContentChat
20 Mar, 07:59 PM UTC
Gabriela Cardoza
@CardozaGab
A6. Your best tool/resources are YOUR intended audience. ASK. POLL. CONDUCT focus groups. RESEARCH. #ContentChat
20 Mar, 07:56 PM UTC
Jennifer Atanasoff
@jenfromnewyork_
A6 social media tools like Hootsuite or Tweet Deck and extremely useful in having scheduled content published on Twitter #ContentChat
20 Mar, 07:55 PM UTC
Patrick Hayslett
@PatrickHayslett
I'll tell you what I don't recommend. Do not use Google translate.#ContentChat https://t.co/Lvj9I9jeUh
20 Mar, 07:54 PM UTC
Erika Heald
@SFerika
@JasonSchemmel For example, how @Warcraft had to cover up their skeletons when the introduced WotLK in China. #ContentChat
20 Mar, 07:52 PM UTC
Debi Norton
@BRAVOMedia1
@SFerika Language & Context - can be different Country by Country. #contentchat
20 Mar, 07:51 PM UTC
Patrick Hayslett
@PatrickHayslett
Or some cultures, whether you like it or not, prefer to have photos of their race on materials as opposed to divers… https://t.co/f9da43Nr4T
20 Mar, 07:51 PM UTC
Altos
@altos
A5: If content needs a ton of edits to make it work globally, it may not be the right content to begin with. Filter wisely! #ContentChat
20 Mar, 07:50 PM UTC
Zach McArthur
@ZMcArthur12
@jenfromnewyork_ Sad, but true! It's up to people like us to change that 😀. "Be the change you want to see in the world" #ContentChat
20 Mar, 07:59 PM UTC
Erika Heald
@SFerika
@PatrickHayslett I cry when it's offered as a real suggestion b/c someone doesn't want to pay for content localization. #ContentChat
20 Mar, 07:56 PM UTC
TechWyse
@TechWyse
@SFerika An online task management system to make all processes seamless! #contentchat
20 Mar, 07:54 PM UTC
Altos
@altos
@SFerika Whereas other places, it may end up being the best content you run all year... #ContentChat
20 Mar, 07:54 PM UTC
Topcat
@WhitePcock
@SFerika A5. Considering cultural sensitivities would be my 1st port of call! #ContentChat
20 Mar, 07:53 PM UTC
Zach McArthur
@ZMcArthur12
@jenfromnewyork_ people wonder why brand loyalty is dying.well maybe it's because we are "too busy" to engage with our audience #ContentChat
20 Mar, 07:53 PM UTC
Altos
@altos
@SweetbutKanana @PamDidner And don't forget that negative space - your eyes need room to breathe! #ContentChat
20 Mar, 07:53 PM UTC
Jason Schemmel
@JasonSchemmel
@MaureenOnPoint @SFerika We love the "now" Erika and that's all we want her to be! #KeepBeingYourAwesomeSelf #ContentChat
20 Mar, 07:51 PM UTC
Erika Heald
@SFerika
@MaureenOnPoint @JasonSchemmel I don't know how she transitioned to the high school me that loved doing extemporaneous speech. #ContentChat
20 Mar, 07:50 PM UTC
Shawn Paul Wood
@ShawnPaulWood
A5: @SFerika It goes back to the basics -- know your audience. Giggle snorts to you may be widely offensive to othe… https://t.co/Gyorh9QQdX
20 Mar, 07:50 PM UTC
Iva Ignjatovic
@IvaIgnjatovic
A5: It's not just about the (local) audience, it's also ab their online habits, new types of media, how they consume content...#ContentChat
20 Mar, 07:49 PM UTC
Gabriela Cardoza
@CardozaGab
Thank you so much @pamdidner! Learned a lot! :) #ContentChat
20 Mar, 08:00 PM UTC
TechWyse
@TechWyse
Thanks all for another great #contentchat! And thank you @PamDidner for your insights! See you next time!
20 Mar, 08:00 PM UTC
Gabriela Cardoza
@CardozaGab
A6. -Time management tools -Communication tools -Team management tools (dashboard that global team has access t… https://t.co/GdxVSytffe
20 Mar, 08:00 PM UTC
Dylan Asher
@dylanfromUNT
A6: updated, working links are quintessential. Nobody likes a 404 Error. #contentchat
20 Mar, 07:59 PM UTC
Iva Ignjatovic
@IvaIgnjatovic
@ZMcArthur12 You'll like this post by @KDHungerford Why Your Biz Needs a Community https://t.co/ZdKGIGP3Sb @jenfromnewyork_ #ContentChat
20 Mar, 07:58 PM UTC
Patrick Hayslett
@PatrickHayslett
To drastically simplify it, it's a way of forcing templates with controlled language on your content creators.… https://t.co/P68ejyDUwt
20 Mar, 07:58 PM UTC
Patrick Hayslett
@PatrickHayslett
It's especially bad for branding materials and it has issues with using the proper gender of many words #ContentChat https://t.co/P54prlZWYw
20 Mar, 07:57 PM UTC
Patrick Hayslett
@PatrickHayslett
Structured authoring like DITA can be useful for centralized content teams if you're into that sorta thing. Personally I'm not. #ContentChat
20 Mar, 07:56 PM UTC
Simon
@xmas81
@PamDidner I guess it's back to the basics, know your customer, if you want to enter a new market, make sure you research first #contentchat
20 Mar, 07:56 PM UTC
Jason Schemmel
@JasonSchemmel
A6) A way to contact people (like @SlackHQ) and a Digital Asset Management system so everyone has access to what's… https://t.co/VzwPS6wSYh
20 Mar, 07:56 PM UTC
Jennifer Atanasoff
@jenfromnewyork_
A6 I think those tools are important to use to create quality content in a timely manner to engage and communicate! #ContentChat
20 Mar, 07:56 PM UTC
maziwa makuu
@SweetbutKanana
Great will never forget that thanks #contentchat https://t.co/Beb6BSwFMi
20 Mar, 07:55 PM UTC
Debi Norton
@BRAVOMedia1
@SFerika A large budget & a very competent global marketing agency! #contentchat
20 Mar, 07:55 PM UTC
Ken Gordon
@quickmuse
@CardozaGab Research plus.... You need at least one person with deep true knowledge of the local market. #contentchat
20 Mar, 07:53 PM UTC
Maureen Jann
@MaureenOnPoint
@SFerika @JasonSchemmel Oh the many faces of Erika! haha #contentchat
20 Mar, 07:51 PM UTC
Zach McArthur
@ZMcArthur12
A5d. But in Japan, they may think there's somethod else inside! 🙈😵🤢 #ContentChat
20 Mar, 07:50 PM UTC
Debi Norton
@BRAVOMedia1
@ShawnPaulWood From @LarryKim He has UNICORNS! ❤ the work coming from @WordStream #contentchat
20 Mar, 07:50 PM UTC
Javier Sanabria
@SanabriaJav
@jenfromnewyork_ yea, language/words get lost in translation. #contentchat
20 Mar, 07:49 PM UTC
Zach McArthur
@ZMcArthur12
A5c. They know what's inside the packaging. So in the US, we obviously know those are mashed peaches inside of that container #ContentChat
20 Mar, 07:49 PM UTC
C. Louis Snell
@CLouisSnell
Thanks so much for a great chat @SFerika @PamDidner and everybody - see you next week! #ContentChat
20 Mar, 08:01 PM UTC
Josephine Borrillo
@70mq
@SFerika @PamDidner thank you! and thank you to the #ContentChat community!
20 Mar, 08:01 PM UTC
Debi Norton
@BRAVOMedia1
@SFerika ☀ Thank you for another engaging chat! ☀ #contentchat
20 Mar, 08:00 PM UTC
Topcat
@WhitePcock
Talking about big data = we've forgotten how 2 engage on social media = marketers ruined everything! #AdobeTT #AdobeSummit #contentchat
20 Mar, 08:00 PM UTC
maziwa makuu
@SweetbutKanana
@PatrickHayslett Sorry a little explanation of what is DITA? #contentchat
20 Mar, 07:58 PM UTC
Josephine Borrillo
@70mq
@CLouisSnell excellent point! #ContentChat
20 Mar, 07:57 PM UTC
maziwa makuu
@SweetbutKanana
RT @CardozaGab A5. Is the content of relevance still? Is it of value to this audience? #ContentChat
20 Mar, 07:54 PM UTC
maziwa makuu
@SweetbutKanana
RT @PamDidner Very important! Allow enough space during the initial design stage is critical! #ContentChat https://t.co/kN8FeJNvcN
20 Mar, 07:51 PM UTC
Ken Gordon
@quickmuse
@martinlieberman Speak on, Martin Lieberman! #contentchat
20 Mar, 07:48 PM UTC
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