#IgniteB2B

#IgniteB2B is trending on Twitter. View popular tweets on #IgniteB2B.
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B2B Marketing
@MarketingB2B
We’ve come to expect it, but great stuff yet again from all involved. See you in a couple of weeks for the next one… https://t.co/UleCSYH3rF
20 Apr, 04:01 PM UTC
Doug Kessler
@dougkessler
3) Martech that creates shiny dashboards full of crap data isn’t really helping anyone… #IgniteB2B
20 Apr, 03:28 PM UTC
Alex Clarke
@alexclarke_b2b
Our customer insight Twitter chat starts today at 4pm. Join @MarketingB2B using #IgniteB2B as we lift the lid on AB… https://t.co/j9fU46LbUe
20 Apr, 10:01 AM UTC
Bradley Stacey
@BradleyStacey
As a technical person I couldn't agree more. Martech without good "mar" is just tech. #IgniteB2B https://t.co/Y2qXa6Ofoq
20 Apr, 03:39 PM UTC
B2B Marketing
@MarketingB2B
If you’re interested in attending future #IgniteB2B Twitter chats, then all the dates are listed below. We're runni… https://t.co/CTjaXK0Jr9
20 Apr, 04:02 PM UTC
Maureen Blandford
@MaureenB2B
[plug] I'll be addressing this at the #Ignite2017 @MarketingB2B event in June so I'll abstain now ;) #IgniteB2B https://t.co/p8H5Zdp69r
20 Apr, 03:53 PM UTC
EmiliaBeth
@emiliabeth
@MarketingB2B A5. What gets measured gets managed. Put processes in place for client retention and report on effect… https://t.co/aGbtOfZmIA
20 Apr, 03:47 PM UTC
B2B Marketing
@MarketingB2B
Q5: How do you inspire loyalty from your existing buyers? And are customer retention and customer acquisition all t… https://t.co/dbgfYFJcVd
20 Apr, 03:40 PM UTC
Rebecca Little
@bexlittle
@MarketingB2B Will it be all singing & all dancing? #igniteb2b
20 Apr, 03:38 PM UTC
Grunebaum
@TGrunebaum
#IgniteB2B A3.Think strategy and goals first.Apply the right technology afterwards.Not the opposite.Many marketers have fallen in the trap.
20 Apr, 03:26 PM UTC
Gemma
@gdavies2
Just because you put more at the top of the funnel does NOT mean you will get more at the bottom #IgniteB2B https://t.co/bAmj3yDXjZ
20 Apr, 03:51 PM UTC
Jess Pike
@Jess_B2B
@MarketingB2B Acquisition is (sometimes) seen as something that wins marketers more glory (+ is somehow sexier). Re… https://t.co/2uu18GofHb
20 Apr, 03:45 PM UTC
Pete Jakob
@curdridge
@MarketingB2B BIG QUESTION: Will AI make us happier and improve our lives? Or just make us buy more shit. #HappyOrGoHome #IgniteB2B.
20 Apr, 03:37 PM UTC
Gemma
@gdavies2
@MarketingB2B A6: It should be defined by the outcomes you are trying to achieve! Define the problem and the soluti… https://t.co/bQ802ZjPDI
20 Apr, 03:53 PM UTC
TonyZambito
@TonyZambito
@adam_harper_B2B @riazkanani are you sending that to all of us #igniteb2b participants? nice guy - thanks!
20 Apr, 03:51 PM UTC
Grunebaum
@TGrunebaum
It's time marketing stops speaking to leads but to real people ! Retention means empathy in both marketing and sales services #igniteB2B
20 Apr, 03:48 PM UTC
Alex Clarke
@alexclarke_b2b
71% of B2B customers are ready and willing to take their business elsewhere (2016 Gallup study). So frustrating to… https://t.co/bc8gZyQau4
20 Apr, 03:48 PM UTC
Modern
@ModernB2B
A4. Are we really there yet? #IgniteB2B
20 Apr, 03:36 PM UTC
Riaz Kanani
@riazkanani
maybe a bit meta but does #igniteb2b count as targeted #igniteb2b https://t.co/lEvTfbtOJA
20 Apr, 04:00 PM UTC
Riaz Kanani
@riazkanani
@jj_stockwell I have a bias towards targeted in social but I can see value in either approach #igniteb2b #itdepends #arghh
20 Apr, 03:59 PM UTC
Grunebaum
@TGrunebaum
A6. Social listening is useful to work on content clustering that will help support your content strategy. Big is useful there! #igniteB2B
20 Apr, 03:59 PM UTC
Adam Harper
@adam_harper_B2B
@gdavies2 @paul_stevenson if a tree falls in the forest, and no sales people are around to hear it, can you really… https://t.co/5hlZYldbol
20 Apr, 03:56 PM UTC
jason stockwell
@jj_stockwell
A6. Depends on social objectives and audience, but there are some standards for listening. My gut says targeted, th… https://t.co/2yxUwUFwDP
20 Apr, 03:56 PM UTC
Alex Clarke
@alexclarke_b2b
@Jess_B2B @MarketingB2B So true. Acquisition is the trademark of marketing. It's exciting: an indication of campaig… https://t.co/nGAclNdkEg
20 Apr, 03:50 PM UTC
Jada Balster
@JadaBalster
@Jess_B2B @MarketingB2B Agree. Too many orgs focus too much on acquisition and forget the importance of retention #IgniteB2B
20 Apr, 03:49 PM UTC
Gemma
@gdavies2
Better late than never right? Loving the tweets #IgniteB2B
20 Apr, 03:48 PM UTC
Carla Johnson
@CarlaJohnson
A5 Why someone becomes a customer and why someone stays are different things. #IgniteB2B https://t.co/37H49xzeIT
20 Apr, 03:45 PM UTC
Adam Harper
@adam_harper_B2B
@brayleino @paul_stevenson easiest job ever; marketing lingerie. "New ad guys, what are we thinking?" "...some attr… https://t.co/VD2LC6be0D
20 Apr, 03:44 PM UTC
Grunebaum
@TGrunebaum
Thanks for this one again! Lively, fun and instructive. Looking forward to a new drink... I mean tweet session in 2 weeks! ;) #igniteB2B
20 Apr, 04:05 PM UTC
Bray Leino
@brayleino
@adam_harper_B2B @gdavies2 @paul_stevenson Not sure, but if the CRM system is decent there'll be a log... #IgniteB2B
20 Apr, 03:59 PM UTC
EmiliaBeth
@emiliabeth
@MarketingB2B A6. As much as possible w/o ending up in a 'empty room'. Wider net = market trends, targeted = influe… https://t.co/F5kGrm0TWg
20 Apr, 03:54 PM UTC
TonyZambito
@TonyZambito
@MarketingB2B A6 Social listening helps in understanding how groups may think and how they may act. #igniteb2b
20 Apr, 03:54 PM UTC
Paul Stevenson
@paul_stevenson
A5) Never underestimate the importance of great sales enablement for use by great account managers #igniteb2b
20 Apr, 03:53 PM UTC
B2B Marketing
@MarketingB2B
Q6: Should this be about casting the net wide or being more targeted? How do you work out which approach is best fo… https://t.co/qbP5H7PH7b
20 Apr, 03:50 PM UTC
Grunebaum
@TGrunebaum
80% of marketers think they deliver great service/content. Only 8% of customers agree. Woops ! #igniteB2B
20 Apr, 03:49 PM UTC
Bray Leino
@brayleino
It’s all about excellent key account management… some of our Clients have been with us for 20+ years #JustSaying #IgniteB2B
20 Apr, 03:49 PM UTC
Paul Snell
@procurementpaul
@MarketingB2B A5. Don't offer new customers a better deal or service, for a start. You need to actually value loyal… https://t.co/mrkYMsaWa7
20 Apr, 03:44 PM UTC
Clément Hurstel
@clement_hurstel
An old and creepy mindset. #igniteB2B
20 Apr, 03:44 PM UTC
jason stockwell
@jj_stockwell
A5. Would I get bonus points for saying ABM? #IgniteB2B https://t.co/khz5H5byyk
20 Apr, 03:44 PM UTC
Bray Leino
@brayleino
Obvious answer: Short-term, transactional focus – retention depends on a long-term approach. #IgniteB2B https://t.co/gd0WLpzqQa
20 Apr, 03:43 PM UTC
Riaz Kanani
@riazkanani
marketers struggle with both but rarely have budget dedicated to the latter. retention gets the hand me downs from… https://t.co/mKdwKEkD72
20 Apr, 03:43 PM UTC
Kate Lechowicz
@KateLechowicz
#IgniteB2B according to #Forbs we are analyzing only 1% of global data, we are still in #darkage #notyetthere #itsjustthebeginning
20 Apr, 03:38 PM UTC
Audience Maven
@audiencemaven
@MarketingB2B How can AI be additive to the human relationship, rather than replace? #IgniteB2B #ArtificialIntelligence
20 Apr, 04:20 PM UTC
B2B Marketing
@MarketingB2B
11 tips that will make your next Twitter chat an absolute breeze https://t.co/mL77gYJ1SX #IgniteB2B
20 Apr, 04:15 PM UTC
Adam Harper
@adam_harper_B2B
@MaureenB2B @gdavies2 I'd follow Gemma into battle. Which is about as chaotic as getting lunch in central london #igniteb2b
20 Apr, 04:00 PM UTC
Adam Harper
@adam_harper_B2B
@MaureenB2B @gdavies2 I owe Gemma a present, I'm still rocking my @Apttus ravel mug you know #igniteb2b😂
20 Apr, 03:58 PM UTC
B2B Marketing
@MarketingB2B
@MaureenB2B In that case, we'll let you off 😉 #IgniteB2B
20 Apr, 03:54 PM UTC
Rebecca Little
@bexlittle
@MarketingB2B Its a fine balance = engage with lazer focus of key words, but listen on a wider scale to find your u… https://t.co/zrzhFFzFTJ
20 Apr, 03:54 PM UTC
BrightTarget
@BrightTarget
It's always good to talk - even if it's not to someone who is that important. You have no idea who they might pass… https://t.co/R6uy4YauOc
20 Apr, 03:54 PM UTC
Bray Leino
@brayleino
“just enough” data. Only take what you need and be respectful of the leads you’re dealing with. #IgniteB2B https://t.co/WAQxgH46aM
20 Apr, 03:53 PM UTC
Jon Clarke
@jonlclarke
Check out the customer insight twitter chat today @ #igniteb2b
20 Apr, 03:50 PM UTC
Gemma
@gdavies2
@MarketingB2B A5: you need to consistently add value and maintain a relationship with those who sold to you and you trust #IgniteB2B
20 Apr, 03:50 PM UTC
Riaz Kanani
@riazkanani
@alexclarke_b2b yes really frustrating - firmly believe b2b businesses should increase focus on their existing clie… https://t.co/Yo85eVG8LN
20 Apr, 03:49 PM UTC
EmiliaBeth
@emiliabeth
@MarketingB2B A5. Also, have teams hold each other accountable. Regular meetings to discuss client development and… https://t.co/0bXt90cHKi
20 Apr, 03:48 PM UTC
BrightTarget
@BrightTarget
@Jess_B2B @MarketingB2B Yep yep yep. Does retaining a high profile customer get the same pat on the back bringing i… https://t.co/eKmrZEFvQJ
20 Apr, 03:47 PM UTC
Paul Stevenson
@paul_stevenson
A5) Often down to the lack of in-life strategy within the product developers, providing clear upgrade and cross sell options #igniteb2b
20 Apr, 03:47 PM UTC
BrightTarget
@BrightTarget
Take a leaf out of #B2C book - look at successful companies that keep customers - they treat them like humans and n… https://t.co/gB3hMwDrFN
20 Apr, 03:46 PM UTC
Brian
@BMMarketer
@MarketingB2B Ouch! 'Protect your core' has to be the first priority in B2B? We're on shaky ground if customers don… https://t.co/fuQVUUnU6n
20 Apr, 03:45 PM UTC
Riaz Kanani
@riazkanani
@adam_harper_B2B isnt that the dream? #igniteb2b 🤣
20 Apr, 03:45 PM UTC
TonyZambito
@TonyZambito
@MarketingB2B B2B DNA traditionally has been set up for acquisition versus retention. Short-term vs. long-term tension #igniteb2b
20 Apr, 03:42 PM UTC
BrightTarget
@BrightTarget
All about mindset. Think it's better to deliver £10k in new business than it is to retain £50k in existing customer… https://t.co/KumJ8xP4vY
20 Apr, 03:42 PM UTC
Kate Lechowicz
@KateLechowicz
@MarketingB2B #IgniteB2B smart devices are not new, #smartbrush etc. we are beyond #IoT, we just need to use available analytics well!
20 Apr, 03:41 PM UTC
BrightTarget
@BrightTarget
@emiliabeth @MarketingB2B Yup - AI hasn't perfected how to talk to people with the right messaging like a human has… https://t.co/2cH5toNIM2
20 Apr, 03:41 PM UTC
Riaz Kanani
@riazkanani
suspect it will just make is more bored #igniteb2b https://t.co/r7nRQEQqkm
20 Apr, 03:39 PM UTC
EmiliaBeth
@emiliabeth
@BrightTarget @MarketingB2B Agree. Also, isn't it really about marketing on a large scale? Our clients speak to v n… https://t.co/DYaT6AQpMy
20 Apr, 03:39 PM UTC
Paul Stevenson
@paul_stevenson
A4) I am however seeing some great stuff in B2C, machine learned, real time decisioning and omni channel journey orchestration #igniteb2b
20 Apr, 03:38 PM UTC
BrightTarget
@BrightTarget
(Self Promotion) We're running a webinar on how #AI is being used in marketing next week - be great to see you all… https://t.co/qR7531F87z
20 Apr, 03:57 PM UTC
Gemma
@gdavies2
@paul_stevenson The challenge can be measuring its impact #igniteb2b
20 Apr, 03:56 PM UTC
Paul Snell
@procurementpaul
@curdridge @MarketingB2B That's exactly my point, people would much rather trust their gut than a machine #IgniteB2B
20 Apr, 03:48 PM UTC
Grunebaum
@TGrunebaum
A5. Sales and Marketing need to be working together to deliver the best customer service. Not easy with the existing silos #igniteB2B
20 Apr, 03:46 PM UTC
Pete Jakob
@curdridge
@procurementpaul @MarketingB2B Don't knock gut instinct. It's been in development for thousands of years #igniteb2b
20 Apr, 03:44 PM UTC
Bray Leino
@brayleino
@paul_stevenson Definitely, this one raised a few eyebrows amongst our in-house media team https://t.co/IIaYzfkt3y #IgniteB2B
20 Apr, 03:41 PM UTC
Paul Snell
@procurementpaul
@MarketingB2B A4. How will tech sceptics be convinced the conclusions AI draws are correct (instead preferring huma… https://t.co/jFkCN4tfp6
20 Apr, 03:40 PM UTC
TonyZambito
@TonyZambito
@riazkanani ABM is an extension of old-school ABS - wise to watch hyperbole around it - the world is changing #igniteb2b
20 Apr, 03:38 PM UTC
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