Although I find programmes like the #BBCPanorama fascinating, it frustrates me how ex-reality show contestants and many bloggers are lumped in together with contexts like this, when many bloggers & YouTubers work in ways that are totally transparent and rule abiding...
When it comes to the term influencer... There’s a huge difference to someone who has spent years being passionate and sharing parts of their lives to build a loyal following than someone who wants to make a fast buck selling whitening toothpaste and laxative teas. #bbcpanorama
I really feel like this documentary #BBCpanorama needs some balance, there are so many creators who take their responsibility very seriously.
Is a nuanced documentary about influencers too much to ask?! The term can now include faded reality tv stars, tv presenters, authors, activists and those of us who started blogs ten years ago. We don't all want to sell our souls for skinny tea. #BBCPanorama
Just unfollow anyone that’s ever done an ad for Skinny Coffee Club … clearly people with no moral compass whatsoever. In fact, anyone that ever promotes any weight loss drink, lollipop, pill, etc. Common sense, people. #BBCpanorama
There are a lot of responsible, trustworthy people trying to provide interesting, creative content on social media, that doesn’t just involve ‘selling stuff.’ It’s a shame #BBCPanorama didn’t talk to any of them.
I watched the #BBCpanorama on influencer marketing tonight & I have to say I’m disappointed with how skewed the view was. I understand there is so many brands & influencers doing wrong, but why aren’t we showing those who do it right too? A balanced view.
Did you watch #BBCPanorama about the power & impact of #SocialMedia influencers in advertising? Do you think there should be a transparent & uniform set of disclosure & advertising regulations for all #media platforms?
Interesting but heavily one-sided #BBCPanorama doc on influencers. My main thought is everyone has to do more. Influencers know and stick to guidelines, brands ensure influencers you work with are legit, social media provide tools for these collabs and ASA just do something.